Out with the old, in with the new!
Traffic Live has been bringing on-trend street fashion to Cape Town’s youth since 2002, and this year they’re upping their game. While they continue with their bold and edgy line of men’s and women’s clothing, they have a few surprises up their sleeves.
Welcoming the winter season with their Autumn/Winter 2013 Collection, the perfect complement for the chilly weather.
Traffic Live is all about being in the now, being on the move, a sense of youth dressing to be noticed, to stand out and be seen.
This year, they’ve raised the bar and will bring you an interactive fashion experience. Having previously launched new collections with a fashion show.
The brand resonates with a tech-savvy generation who are brand aware and very active on social media. They’re partnership with Blackberry South Africa has allowed them to seamlessly combine and activate the elements of fashion and technology into their events.
At the fashion show Blackberry will integrate the fashion experience both on-screen and with the street style photo bloggers. Two lucky guests will each win a Blackberry Z10 in a draw on the night.
Street style photographers from @afashionfriend will be scouting for the snappiest dressers on the night.
Their style team has searched across social networks, model agencies, and have scoured the city for the freshest faces to bring together a combination of emerging and established talent who will represent Traffic Live on the runway.
Models will be transformed by MAC COSMETICS, @FHIHeatSA , as well as the uber cool fashion influencers from @afashionfriend. @MadisonShoes_SA will adorn the models with their Winter 2013 shoe collection available at www.madisonfootwear.co.za
Traffic Live, in association with their partners we will showcase the winter range at Cape Town’s most exclusive new destination, Shimmy Beach Club.
Josie from @20FVM will be MC for the event and @20VFM ‘s DJ @CandiceHeyns will be on the decks after the fashion show for a full-on party experience as guests hit the dance floor with the models to welcome winter in style, followed by Shimmy Beach Club resident DJ Andre Swanepoel.
Photos will be posted on the Traffic Live Facebook page after the event – find and share your pics!
Date: Monday 22nd April
Venue: Shimmy Beach Club
The event opens to the public at 7.00pm – Tickets are only available at the door for R100, no presale.
Fashion show will start at 7.30pm (No guests will be allowed to enter the event once the show has started, or while it is running) so don’t be late!
We’ve got a COMPETITION!
So we’re giving away 3x double tickets to the Traffic Live Fashion Show and all you have to do is tweet us the following…..
“@CPTatNight I want to go to @trafficclothing #trafficshow with @Blackberry_ZA” and you’ll be entered into the lucky draw. Simple as that!
Terms & Conditions: You must be over the age of 18, the competition closes at 8pm (20:00) on Thursday 18th April, and winners will be notified by 10am (10:00) the following day (Friday 19th) and will have until 2pm (14:00) to supply us with contact details, or the prize will be forfeited to go into another draw. The Judges decision is final and no correspondence will be entered into.