Situated perfectly alongside the Blouberg beach front, one of South Africa’s finest beaches, lies the treasured News Cafe Table View. Running for almost twelve years, the location and passionate owners are the reason why this store has endured over time. With its postcard view of Cape Town’s Table Mountain, the outlook from the store could simply never get old. Situated in a town that is rightfully named after its’ view of this breath-taking South African landmark.
Franchisees Erik and Adel Smit, an impassioned couple with deep rooted expertise and experience in the hospitality and restaurant industry took over News Cafe Table View eight years ago. On the 4th of July 2016 the store closed their doors for two weeks as it underwent a complete revamp.
Store designer, Tristan Du Plessis of Studio A says “It was important for the owners to give back to the stores loyal customer base by adding premium finishes to their store.” News Cafe Table View franchisee; Erik describes the Table view community as extremely close knit. “The support we have received over the years has been simply phenomenal, with some regular customers frequenting our venue between five and six times per week.” “The stores trade evolves during the course of the day with a busy early morning period as regulars stop by for breakfast or coffee to miss the traffic. The lunch time trade is extremely well supported by the offices in the surrounding areas and at night the space transforms seamlessly into the perfect night time party venue,” Smit explains.
The aim for the updated News Cafe Table View design was to ensure the space was comfortable throughout the day. “Creating a space that could transition from breakfast effortlessly into the perfect venue for a night out with friends. As a result, the all new design has an outstanding fresh, new and upmarket look and feel with attention to detail throughout all design elements of the store,” concludes Du Plessis.
News Cafe pioneers in the social lifestyle venue category. The iconic South African franchise, which is a unique combination of premium coffee bar, cocktail bar, restaurant and entertainment venue, continues to set the benchmark for outstanding innovation in the food and beverage industry. The newly revamped Table View store is no exception. The revamp follows hot off the heels of the unveiling of the groups’ new direction in décor and product offering – essentially ushering in a new era for the brand which has been a market leader for two decades.