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Jägermeister presents Up the Creek 2017

Jägermeister South Africa proudly presents one of the most exciting and freshest collaborations our local music industry has ever seen. Legendary rapper, Jack Parow, has joined forces with the Happy Boys to bring you a full-length set with a rich lyrical and instrumental combination of both genres. They will be performing at Jägermeister Up the Creek 2017.

For over 100 years the Minstrels have brought life and music to the streets of Cape Town, making it one of the city’s most important cultural traditions. This unique collaboration perfectly incarnates Jägermeister’s DNA of tradition meeting modernity.

Musical and performance direction, producing and recording were done at Soft Light City Studios in Cape Town, by musical mastermind Johnny de Ridder. The studio’s accolades include three SAMAs, three MK Awards and a Loerie, among others. Soft Light City Studios have already recorded a reworking of Jack Parow and Gazelle’s track, Hosh Tokolosh, and this will be released with an official music video in 2017.

“We wanted to support local music in the most interesting way and showcase something very unique and rare. The sound of the Bo-Kaap Klopse is something that is known to every Capetonian, but has been successfully combined or implemented with a big industry name such as Parow. The result is a fresh sound that beautifully reflects and enhances one of Cape Town’s oldest cultural movements!”  says Bea Theron, Jägermeister South Africa’s Music and Events Manager.

Catch them Live at Jägermeister Presents Up the Creek on the Main Stage on Saturday the 28th of January at 22:00.

Who else is playing?

This year`s line up include some of the hottest current bands and artists in SA. Creekers, get ready for an absolute blast with the likes of:

Dan Patlansky, The Black Cat Bones, Albert Frost, Rubber Duc, Slow Jack, Ben Dey & the Concrete Lions, The Kiffness, Gerald Clark & the Deadmen, PHFAT, Medicine Boy, Taxi Violence, Jackal and the Wind, The Liminals, Akkedis, Early Hours, Grassy Spark, Forefront, Guy Collins, MT Seas, Southern Wild, The Oh So Serious, Jak Skandi, Jack Hammer, Tom James (UK), The Wandering Gypsies, Opposite the Other, Crimson House, Manouche, Richard Stirton, Los Tacos, Kings Down South, Paige Mac, Brothers Remedy, Khoisan, Jägermeister Brass Cartel, Ann Jangle, DJ Cheese Us.

What’s the deal with the tickets?

To ensure that the festival stays small and select, only 2700 tickets have been made available like every year. The single tier ticket price is set at R970, which includes full access for the entire weekend (Thursday 26 January – Sunday 29 January). There are unfortunately no day passes and no under-18s will be allowed.

With less than 700 tickets left we suggest you book now to avoid disappointment and remember to bring your A-game for the ‘Anything That Floats’ competition – the most innovative craft takes home a prize!

Partnerships the year

The Heartbreak Motel will once again offer a luxury glamping option for festivalgoers who enjoy having access to a fully-pitched tent, linens, warm showers, a daily breakfast and 24-hour security.

Up the Creek has also joined forces with Generosity Water, a wonderful international initiative that seeks to provide safe drinking water for people in developing countries. For every bottle of Generosity Water purchased at Up The Creek 2017, two people in a developing country will receive water for a month. Each bottle has a QR code that can be scanned to see which community will benefit from your purchase.

Follow Up The Creek on Facebook, Twitter @Upthe_Creek and Instagram @upthecreek_festival to stay up to date, and keep an eye on the for further developments leading up to the festival.


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