This fresh and talented electronic rap crew bolted the South African music scene when they opened for Public Enemy at The Assembly in Cape Town in December 2010. Three years, two digital releases and 235 shows later, PHFAT is kicking it up to the next level with the release of their first full length album, Happiness Machines, on 22 July 2013.
The album will be launched from their website, www.phfat.com, free of charge.
Click here to watch the album teaser.
A Thousand Limited Edition, 16 page Digibook albums with 17 tracks will be made available for sale from their website, and at a Canal Walk Puma in-store promotion on Thursday, 25 July and at their Cape Town launch show at The Assembly on 26 July.
“All of us feel like this is our first real album. We’ve grown up a lot and we really sound like ourselves more than ever,” says Smooth Mike rapper from PHFAT. Happiness Machines’ music was made with a variety of analogue synths, which is a big departure from their previous work. It presented them with a different way to come up with music.
PHFAT’s previous EP, You are Going to Die, was also made available for free download from their website in February last year. Fans could choose if they wanted to pay for the EP by donating money via EFT, PayPal or SMS. The excitement to get hold of the album was so big that the website crashed on the first day of the EP’s release. Since then You are Going to Die has been downloaded over 13 200 times.
Launch Shows & Puma In-store Activation
PHFAT will be at the PUMA store in Canal Walk, Cape Town, to interact with fans and customers on Thursday, 25 July between 18:00 (6pm) and 20:00 (8pm). There will be a 50% discount on all non-sale items for these two hours. Be the first to get your hands on the Limited Edition PHFAT Happiness Machine album.
Jagermeister & Puma presents:
Official Cape Town Launch
Date: Friday, 26th July
Venue: The Assembly, 61 Harrington Street, Cape Town
Tickets: R60 before 22:00 (10pm) / R80 thereafter / Pre-sold via www.webtickets.co.za
Line up:
- Mr Sakitumi
- Felix LeBand
- Button Bashers
- Seafood (Dank and Card on Spokes)
- Hyphen
As a special addition to the show, Golden Circle Productions (previously Hellfire Productions) is sponsoring a full D&B Audiotechnik V series rig (the type you normally see at big festival stages) as well as extra lighting and visuals. The goal is to put on a production the likes of which has never been seen before in the Cape Town club scene – an unprecedented move, particularly coming from a completely independent act like PHFAT.
